In collaboration with Tropic Design and Stripe Partners, this project focused on identifying key moments where the physical and digital worlds could be seamlessly connected, with a specific focus on diverse markets of India. My responsibilities included conducting in-depth interviews with users and merchants, meticulously synthesising data from various interviews, and designing solutions that benefit both consumers and merchants. Detailed designs remain under a Non-Disclosure Agreement (NDA).

In partnership with Tropic Design Studio, we synthesized user research for Google's Real World Journeys team, focusing on India's rich food culture. Our objective was to present design concepts to streamline user discovery of diverse culinary options and personal recommendations. Specific designs and further details remain protected due to an NDA.

In collaboration with Tropic Design Studio, worked on a research-led project for Google aimed at enhancing trip planning for users aged 55+. Conducted user interviews in collaboration with Stripe Partners, focusing on accessibility. Developed design concepts based on consolidated research data. Detailed designs remain under a Non-Disclosure Agreement (NDA).

Worked in collaboration with Tropic Design Studio on a comprehensive redesign of the Haqdarshak Agent app. Focused on improving usability, we conducted extensive user research, refined app workflows, and developed a design system to effectively recommend government schemes. The app interface was made bilingual with versions in Hindi and English.

The app is yet to be launched and is expected to be available to general public in a few months.

Until recently (march ‘22), I was managing a team of Product designers for Ticketmaster in India as the Associate Director for Design. I am lucky to have built and led a team of brilliant designers. Designs of the products we built remain protected due to confidentiality clause.